Do you research, innovate, develop, manufacture, market, and sell so people will buy, use, and benefit from your products and services?
If so, the most critical question you’ll ever ask is, “What happens next???”
For most organizations, “next” is a survey, or a request for ratings, reviews, and repeat and referral business…
“Did we solve your problem? Please give us a 5-Star Rating…
“Do you love our product? Please take our survey, give us a review…post a pic…upload a video…tell all your friends…come back for more…use this coupon…”
Unfortunately, most organizations are so busy chasing stars, they miss the most important question of all:
After someone buys your product or receives your service, WHAT HAPPENS NEXT???
Did your planned benefits create a measurable difference for your users?
If so, what is the difference they experienced?
Did that difference lead to more impact?
And did your impact keep spreading to multiple areas of their lives in an endless cycle of impact that makes their lives easier, better, more fulfilling, enjoyable, safer, fun, healthier, enriching, interesting, successful, meaningful, and loving?
WHAT HAPPENS NEXT???
If your product or service is purposefully designed to “change peoples’ lives,” then WHAT HAPPENS NEXT is what matters most to them.
REAL-WORLD IMPACT is every change, difference, outcome, result, event, and experience that happens when people use your products and services.
REAL-WORLD IMPACT is all the ongoing, long-term, ever-growing ripples that come as the direct—and indirect—result of using your products and services.
REAL-WORLD IMPACT is WHAT HAPPENS NEXT.
If your products and services are purposefully designed to make an impact, then your users are likely experiencing profound levels of REAL-WORLD IMPACT in multiple areas of their life.
Over the next five Tuesdays, I’ll walk you through the FIVE COMPONENTS OF REAL-WORLD IMPACT, with real-world examples, so you can maximize and capitalize on “What Happens Next?”
If you want more details, see my comment below.