MEET OUR TEAM
THE STORY
On February 23, 2024, Wendy Lipton-Dibner, President and CEO of Professional Impact met with her decade-long friend, Gaydon Leavitt, CEO of Toolbox. During their meeting, Wendy requested Gaydon’s input on a new idea that would enable leaders to build impassioned engagement, unrivaled loyalty and boundless growth by measuring the REAL-WORLD IMPACT of their products and services. Gaydon saw Wendy’s vision immediately and offered to partner with her by providing a team to build the technology according to her vision. Their mutual trust and enthusiasm for the project led to the development of a patent pending technology, system, and interface that is projected to change key aspects of how business is done.
Wendy provided the vision, content, and system for what ultimately became the patent pending system, technology, and interface known as, REAL-WORLD IMPACT METRICS. Her vision included a strategic and operational plan to capture, measure, analyze, and report every change, outcome, result, difference, event, and experience that occurred when customers, patients, or beneficiaries used a product or service. Her vision included two distinct experiences within one app. The Journey of Impact side would enable customers, patients, and beneficiaries to enjoy a fun, engaging, illuminating, and rewarding game that would be customized for, and branded to, the subscriber. The Real-World Impact Metrics side of the app would be a dynamic dashboard for leaders that would capture, measure, analyze, and report ongoing user choices, with flexibility to include additional independent and dependent variables. Wendy’s extensive background in social science and organizational evaluation research enabled her to provide a complete analytic plan, including mathematical formulas and statistical programs that would ensure valid and reliable data and reporting of associative and causal connections between variables.
Gaydon provided a dedicated team of programmers to build, maintain, and support the app. From Day One, the team he selected has worked side-by-side with Wendy, bringing an extraordinary amount of expertise, creativity, and passion to the project. The Toolbox team brought Wendy’s vision to life in a safe, enticing, intriguing, and joyous environment that enables all users to easily navigate the app—whether playing the game, or conducting analyses in the meticulously designed dashboard. The combined impact of Gaydon and his team has resulted in a highly sophisticated platform that easily captures, measures, analyzes, and reports user data, while ensuring all users are fully engaged. The team has often expressed their excitement about the opportunity Gaydon gave them to be involved in a project that not only measures impact but also makes a measurable impact in people’s lives every day.
MEET THE LEAD TEAM
President and CEO, Professional Impact, Inc.
Wendy is considered the leading authority on organizational development through strategic and operational impact. She is the inventor of the patent pending, Real-World Impact Metrics and Journey of Impact app, and creator of Organizational Impact Strategy.
Wendy began her career developing, managing, and reporting evaluation studies of healthcare, education, non-profit, and sales organizations for a university-based center. In her second year, Wendy’s career took a major turn when the U.S. Senate invited her to present the findings of one of her studies to the Committee on Finance, Subcommittee on Health.
The senators asked many questions, focusing largely on expenses and revenue with no real interest in the impact the organization had made on patients’ lives. While her presentation led the senators to make a decision that has since saved millions of lives, the experience left Wendy wondering,
What could happen if we prioritized impact over revenue?
Wendy quit her job at the university and opened a business strategically and operationally designed to prove businesses could make more money if they prioritized impact over revenue. She taught her team to Focus On Impact® and together they broke industry records for new business revenue. The business grew exponentially. Three years later, Wendy sold the business to her top employee and moved on to her next venture.
Since then, Wendy has continually proven the efficacy of prioritizing impact over revenue. She’s built multiple businesses of her own and helped thousands of enterprise, healthcare, small business, and non-profit organizations, and entrepreneurs to increase engagement and revenue by maximizing and capitalizing on the Real-World Impact of their team, products, and services through impact-driven innovation, manufacturing, marketing, sales, and support.
Wendy serves as a trusted advisor to doctors, executives, entrepreneurs, and top influencers across a wide range of industries including healthcare, sales, manufacturing, financial services, hospitality, travel, real estate, education, telecommunications, technology, insurance, automotive, utilities, food services, trades, professional services, personal services, cosmetics, skin care, hair care, thought leadership, and e-commerce.
An international bestselling author, Wendy is recognized worldwide as a world-class speaker. She’s touched millions of lives through standing-room-only keynotes, media and podcast appearances, multi-day events, leadership retreats, e-courses, and in-house training programs. Forbes® called Wendy’s strategies, “The Secret to Success in Business,” and Inc.® labeled her formulas, “Your path to profitable impact.”
Learn more about Professional Impact
WENDY LIPTON-DIBNER
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CEO, TOOLBOX®
Gaydon has owned and operated his own businesses since January 2007. Prior to opening his first company, Gaydon helped open a new Ford dealership just outside of Las Vegas, Nevada, where he managed technology and digital marketing. He pioneered the internet department concept inside the dealership, creating the first dealership to sell cars online.
Gaydon’s first venture was a marketing company. In 2009, he invented an innovative marketing software that took EBITDA from 11% to 51%. This experience revealed a competency Gaydon never imagined, igniting his passion for innovation and technology. He compiled a secret team of programmers whose job was to build software products to support new opportunities Gaydon discovered in the marketplace. After 15 products were built, Gaydon determined it was time to launch a technology company.
While building his new vision, Gaydon was mentored by private equity executives in Utah. Private equity inspired his concept for Toolbox, a business dedicated to bringing innovative technologies to market in partnership with new and existing entrepreneurs and enterprise-level companies.
Today, the Toolbox team owns and operates 92 different companies in a ‘services for equity’ model that Gaydon pioneered. In addition to technology-oriented ventures, Toolbox has funds in real estate, crypto, hedge, private equity, commodities, and other fund types. Toolbox has plans to be public in 2026.
Gaydon’s passion for innovation in technology continues to expand. He and his Toolbox team are fully committed to providing ongoing programming and support for Real-World Impact Metrics and the Journey of Impact App and look forward to celebrating this important innovation.
GAYDON LEAVITT