What goes into a product or service that changes lives? And can we ever know what caused the product’s impact to happen?
Imagine this…
You wake up at 2:00 a.m. with an idea…
This could be seriously game-changing…
Your heart is racing, you’re wide awake, and there’s no way you’re going back to sleep…
You work through the night and as the sunlight peeks through the window, you lean back and smile…
This is going to change millions of lives!
Later that morning, you present your idea to your team…
“I know it’s never been done,” you smile, “but I have no doubt we can make it happen!”
The room is still…then suddenly everyone starts talking at once…
“Epic brilliance!” “It’s amazing!” “How did you think of it?!” “I can totally sell this!”
WHAT HAPPENS NEXT?
One year later, your 2:00 a.m. idea is everything you imagined and more…
Your team takes it live, shining a bright spotlight worldwide…
The media print glowing reviews about waiting lists appearing online and in stores.
Your team works 24/7 fulfilling orders, revenue is pouring in, and it looks like this is going to be the biggest launch your company has ever experienced.
WHAT HAPPENS NEXT?
Now it’s time to measure the Fourth Component of REAL-WORLD IMPACT so you can keep the momentum going and expand it even further.
IMPACT CAUSALITY answers the critical success question, ‘What caused what?’ This powerful metric enables you to discover every direct and indirect cause of your impact, making your products and services effective, irresistible, sustainable, and valuable.
When you measure and analyze IMPACT CAUSALITY, you discover the correlative and causal connections between your product or service and your REAL-WORLD IMPACT…
And that’s when everything grows bigger than you ever imagined.
Let’s go back to the original idea…
What caused what?
- You woke up at 2:00 am with an idea
- Your idea came to you while your mind was free to wander
- Subconsciously, then consciously, you accessed all the experiences in your life
- You chose to trust your instincts and pursued your idea
- You shared your idea with your team
- Your team brought their passion and expertise to transform your idea into an innovative, viable product
- Together, you collaborated at every step, from R&D to manufacturing, to marketing and sales, to distribution and support.ou woke up at 2:00 am with an idea
Every person in your company CAUSED your product to come to life for the purpose of delivering measurable and meaningful IMPACT RIPPLES to your stakeholders.
8. You hold a meeting and remind them this product is their impact.
IMPACT CAUSALITY is the direct and indirect result of every thought, feeling, action, and human that is involved in creating your product or service.
But wait…there’s more…
WHAT HAPPENS NEXT?
You ask how your product enticed, excited, engaged, and enrolled buyers, how it came to create REAL-WORLD IMPACT for users, and how can you make it happen again (only bigger)!
What caused what?
- Did they consciously search their problem and discover your solution?
- Did they see your ad on television, online, in a store display?
- Did they hear about your product from a friend, a colleague, a doctor, a family member?
- Did they sample it at the home of someone they trust?
- Did they recognize the IMPACT CAUSALITY and look for what caused what?
What caused your buyer to…
- Trust what they heard, read, or saw?
- Buy and use your product? Be loyal to your product?
- Tell others about your product?
- Come back for more?
- Report the REAL-WORLD IMPACT they received from your product?
IMPACT CAUSALITY is the critical metric that enables you to consistently maximize and capitalize on what caused what, without wasting precious time or money on irrelevant events.
For example,
(1) STAKEHOLDERS. When customers, patients, or beneficiaries receive detailed proof of the IMPACT CAUSALITY of your product or service, they develop unshakable trust and unrivaled loyalty, leading to boundless growth and repeat and referral revenue.
(2) EMPLOYEES. When every member of you team receives detailed proof of the IMPACT CAUSALITY of your product or service, they develop and increase impassioned engagement, loyalty, creativity, productivity, collaboration, innovation, initiative, and a significantly heightened sense of pride that enhances emotional well-being.
And that’s just part of why measuring IMPACT CAUSALITY is critical.
Is it hard to discover the IMPACT CAUSALITY of your products and services? No.
Consider this conversation (from my latest book, What Matters Matters Most)…
“The best part of finding your Impact Causality is you don’t have to do any guessing at all. Your customers will always know what caused what.”
“How do they know?” Mae asked.
“Because they lived it,” Ramesh said wisely.
“Are we supposed to just ask?” Bob pushed. “And they’ll tell us?”
“Yes and yes,” the Impact Lady promised. “If you ask the right questions in the right way, they’ll always give you a detailed accounting of Impact Causality.
“They’ll eagerly report not only the impact they’ve experienced, but also which impacts were caused by or associated with other impacts, which impacts were caused by or associated with your product or service, and the extent to which each impact was important across multiple Life Areas.”
Capturing, measuring, and reporting your IMPACT CAUSALITY reveals the hidden power of your products and services.
Next week we’ll put it all together with the Fifth Component of REAL-WORLD IMPACT…
The component that leads people to tell everyone they know,
“This product changed my entire life!”
If you missed the previous articles and posts about REAL-WORLD IMPACT and WHAT HAPPENS NEXT? you’ll find links in the comments below.
For now, here’s an IMPACT CHALLENGE…
Choose a product or service, then discover its IMPACT CAUSALITY by asking the question, What caused what?
When you’re ready, share your discovery with us so we can celebrate your IMPACT CAUSALITY!
The impact we make together will be far greater than any we’ll every make alone!