From stationary bikes that keep us fit to apps that teach us to speak a new language…
Every product or service has the capacity to make an impact on people’s lives, and no two products create the same impact.
IMPACT is the measurable difference you make in people’s lives as the result of contact with you, your unique team, and your unique marketing, sales, products, and services.
How do you know whether your impact is truly unique? Simply watch what happens when people use your products and services over time.
In other words, find out WHAT HAPPENS NEXT?
The most effective way to discover (and capitalize on) WHAT HAPPENS NEXT? is to measure your REAL-WORLD IMPACT.
REAL-WORLD IMPACT is the ongoing, long-term, measurable differences, results, outcomes, events and experiences that occur in one or more areas of people’s lives as the direct (or indirect) result of your impact.
My research has consistently shown products and services that produce REAL-WORLD IMPACT move people to buy more, use what they buy, tell all their friends, and come back for more.
The more you provide ongoing proof of the REAL-WORLD IMPACT of your products and services, the more you’ll improve your results, including…
(1) Increased user engagement, perceived value, trust, and loyalty leading to significantly increased new, repeat and referral revenue,
(2) Increased employee engagement, productivity, innovation, creativity, initiative, collaboration, pride, loyalty, longevity, and well-being,
(3) Significantly enhanced marketing copy and sales conversations that spotlight your REAL-WORLD IMPACT, and
(4) A lot less stress trying to make it all happen!
Over the last several weeks, I’ve shared multiple articles and posts about REAL-WORLD IMPACT, and revealed four of the Five Components of REAL-WORLD IMPACT:
Component # 1: INITIAL IMPACT
Component # 2: IMPACT RIPPLES
Component # 3: IMPACT IMPORTANCE
Component # 4: IMPACT CAUSALITY
You can catch up on these articles by visiting my profile or through the links in the comments below.
Today we’ll complete the series with Component # 5: LIFE AREAS.
LIFE AREAS are the different parts of your users’ lives that can be impacted directly or indirectly by your products or services.
LIFE AREAS include dozens of potential areas that can potentially receive REAL-WORLD IMPACT from products and services, such as…
WORK LIFE, HOME LIFE, SOCIAL LIFE, FINANCIAL LIFE, and more.
When users discover multiple LIFE AREAS that have been impacted by your product or service, that’s when appreciation for you and your offerings goes off the charts!
The more LIFE AREAS your products and services touch, the more people will call your offerings “LIFE-CHANGING.”
Is this too touchy-feely for you? Then consider this:
The more people recognize the depth and breadth of REAL-WORLD IMPACT they experience from using your products or services, the more they’ll use what they buy, tell all their friends, and come back for more.
And…
Nothing motivates a team more than witnessing proof of the REAL-WORLD IMPACT of the products and services they research, develop, manufacture, market, sell, service, and support!
In fact, when organizations prioritize REAL-WORLD IMPACT in every department, their revenue grows exponentially, typically in 30 days or less, largely because employees realize the work they do really matters.
QUESTION: If this is true, why do sales, manufacturing, healthcare, and non-profit organizations measure and report ECONOMIC METRICS but overlook REAL-WORLD IMPACT METRICS?
Perhaps they just don’t know how to measure the ongoing impact of their products and services.
For years, I taught my clients to capture, measure, analyze, and report the REAL-WORLD IMPACT of their products and services with customized, analog tools like surveys and interviews.
Of course, analog data collection requires extensive time and human resources.
Nevertheless, those who consistently prioritized measuring REAL-WORLD IMPACT experienced significant, ongoing, growth and highly engaged stakeholders.
Now that I’ve released my latest book and accompanying technology, it will be far easier for them to discover and capitalize on their REAL-WORLD IMPACT METRICS data.
Whether you choose analog or digital tools, I invite you to prioritize measuring REAL-WORLD IMPACT in the coming year.
This time next year, we’ll celebrate your IMPACT RIPPLES together!
In the meantime, I’ll keep writing about REAL-WORLD IMPACT in hopes that it enables you to discover the hidden powers of your products and services.
For now, here’s an IMPACT CHALLENGE for you:
(1) Make a list of all the areas of your life.
(2) Choose a product or service you use and place a checkmark next to each LIFE AREA that has been touched by the IMPACT RIPPLES of that product or service.
(3) Share your discovery with us so we can celebrate the REAL-WORLD IMPACT you’ve received!
(4) If you find an extra moment, do the same challenge for your own products and services and share that with us too!
The impact we make together will be far greater than any we’ll every make alone!