WHAT Are Our Options to
Capture, Measure, Analyze, and Report Our
REAL-WORLD IMPACT METRICS?

BOTTOM LINE: There are two options to capture, measure, analyze, and report REAL-WORLD IMPACT METRICS: DIY ANALOG and DFY DIGITAL.
đź”¶ Option One is the do-it-yourself process of applying the REAL-WORLD IMPACT METRICS SYSTEM that provides operational and strategic formulas as revealed in the book, What Matters Matters Most.
đź”¶ Option Two is the done-for-you process that enables you to prove your ongoing, long-term, REAL-WORLD IMPACT with no extra work for you or your team by using the REAL-WORLD IMPACT METRICS SYSTEM, TECHNOLOGY, and INTERFACE.
Learn more…
At Professional Impact, we have spent decades conducting research to increase our clients’ impact—internally and externally.
Of course, we’re not alone in the pursuit of actionable data.
Organizations and entrepreneurs worldwide conduct research to make development decisions, determine marketing and sales strategies, measure results, improve stakeholder engagement, increase revenue and so much more.
Organizational and entrepreneurial research isn’t new.
What is new is research that captures, measures, analyzes, and reports every change, difference, outcome, result, event, and experience that occurs AFTER people receive the planned benefits of products and services—ongoing, in real-time, long-term.
Over the course of four decades, our research has consistently provided insights that enabled our clients to significantly increase their reach, revenue, and results, with average revenue increases of more than 200% in less than 30 days, with ongoing growth at 6- and 12-month follow-ups.
We’re no strangers to using research to help our clients.
And now, after all these years, we’re ready to bring you an unprecedented solution to,
Capture, measure, analyze, and report the
ongoing, long-term, REAL-WORLD IMPACT
your products and services create in multiple areas of people’s lives.
These options will enable our clients, and every life they touch, to maximize and capitalize on REAL-WORLD IMPACT METRICS, while building Impassioned Engagement, Unrivaled Loyalty, and Boundless Growth for all stakeholders.
We’re SO excited to reveal this to you now.

INTRODUCING two options you can use to PROVE the REAL-WORLD IMPACT of your products and services…
-and-
DFY REAL-WORLD IMPACT METRICS
SYSTEM, TECHNOLOGY, and INTERFACE
OPTION ONE:
DIY REAL-WORLD IMPACT METRICS SYSTEM
The DIY (Do It Yourself) option is accessible, easy, and entertaining.
Simply read the book, What Matters Matters Most, and apply the strategic and operational strategies provided.
What Matters Matters Most reveals the REAL-WORLD IMPACT METRICS SYSTEM in a relatable story that is purposefully designed to help you prove the REAL-WORLD IMPACT of your products and services.
You’ll discover dozens upon dozens of detailed examples regarding how to understand and apply each element of the REAL-WORLD IMPACT METRICS SYSTEM in multiple industries from startup entrepreneurship to enterprise-level retail, healthcare, and financial organizations.
As you read the book, you’ll get ideas to conduct your study, how to get support from others for your research, and how to engage people to help you.
You’ll witness an example of the DIY process to capture, measure, analyze, and report your REAL-WORLD IMPACT METRICS in ANALOG (without using the JOURNEY OF IMPACT app), and celebrate how the study impacted “Amy” and her entire organization.
You’ll get clarity on the advantages (and disadvantages) of the analog method, so you can decide for yourself if the DIY option is the right choice for you.
If you discover the DIY option is not right for you, simply come back here and complete the FIT ASSESSMENT to determine if the DFY REAL-WORLD IMPACT METRICS SYSTEM, TECHNOLOGY, and INTERFACE is a better FIT for your products and services.
Scroll down now to learn more about the DFY Option that enables you to Prove Your Real-World Impact with no extra work for you or your team.
OPTION TWO:
DFY REAL-WORLD IMPACT METRICS
SYSTEM, TECHNOLOGY, and INTERFACE
The DFY (Done for You) option includes the complete, REAL-WORLD IMPACT METRICS SYSTEM, TECHNOLOGY, and INTERFACE with detailed customization and unprecedented features that engage all stakeholders.
This option enables you to capture, measure, analyze, and report REAL-WORLD IMPACT METRICS in real-time, providing ongoing, long-term results with,
NO EXTRA WORK FOR YOU OR YOUR TEAM!
The DFY option differentiates your business, healthcare, or non-profit organization by providing an unprecedented invitation.
While other organizations are requesting (and reporting) Five-Star Ratings and doling out countless coupons and discounts…
Your organization will stand out by providing a game-changing invitation (literally).
You’ll simply invite your users to play a fun, intriguing, illuminating, and rewarding game called,

Your invitation might turn out to be the most powerful, life-changing invitation they’ll ever receive.
While you’re busy doing what you do best, the JOURNEY OF IMPACT app will guide your users to discover every piece of REAL-WORLD IMPACT they receive from your product or service, without feeling manipulated or surveyed.
– OR –

