Is WHAT HAPPENS NEXT? important to you?
How important is it?
Is it important to you that people think your products and services are important for their lives?
Or is it enough for you that they’re buying your offerings?
Here’s the thing:
If your priority is to create a steady flow of ever-increasing revenue…
And you’d like that revenue to come from products and services that make a measurable difference in people’s lives, then…
WHAT HAPPENS NEXT? after people use your products and services needs to be seriously and joyfully important to you.
It also needs to be important to you that it’s important to your stakeholders.
If you’ve been following this series, you know WHAT HAPPENS NEXT? is what we call,
REAL-WORLD IMPACT: The measurable, ongoing, long-term changes, differences, outcomes, results, events, and experiences that occur after people use your products and services.
There are Five Components of REAL-WORLD IMPACT.
So far, we’ve looked at the first two components (links in comments) and now it’s time to look at the third component: IMPACT IMPORTANCE.
IMPACT IMPORTANCE is the quality of your impact, as measured by the extent to which people believe each impact they receive from your products or services is important for them, and potentially for other people in their life.
Measuring and reporting IMPACT IMPORTANCE is the quickest and most dependable strategy to increase trust, loyalty, and repeat / referral revenue…
I’ve found IMPACT IMPORTANCE can be game-changing for internal and external stakeholders.
So, when people use your product or service, is it important to help them assess the importance of WHAT HAPPENS NEXT?
Absolutely.
When people identify the IMPACT IMPORTANCE of WHAT HAPPENS NEXT? they make dramatic shifts in how they think about products and services.
They move from thinking, “I use this product because it works,” to…
“I use this product because it makes me feel stronger, healthier, keeps me fit, makes me way happier, gives me more energy, and drives me to put myself out in the world in a way I’ve never done before…
“and that is extremely important for my job, and life-changing for me and my family.”
“IMPACT IMPORTANCE ignites people to see the magnitude of your impact and inspires them to keep coming back for more.” (see What Matters Matters Most®)
While the first two components of REAL-WORLD IMPACT (INITIAL IMPACT and IMPACT RIPPLES) reveal ongoing proof of the value your products and services bring to people’s lives…
Assessing IMPACT IMPORTANCE moves people to become your strongest ambassadors and loyal buyers.
It also moves employees to be significantly more engaged, productive, and happy, knowing their work helps build the IMPACT IMPORTANCE of your products and services.
IMPACT IMPORTANCE is a powerful growth multiplier, yet its greatest power may be the pride you’ll feel when you lay your head on the pillow each night.
WHAT HAPPENS NEXT?
Next week, I’ll reveal the Fourth Component of REAL-WORLD IMPACT and show you how it can get you up the mountain faster and easier.
In the meantime, I have 2 questions for you…
(1) What do you imagine your stakeholders might say about the IMPACT IMPORTANCE of your product benefits?
(2) If they assigned a high weight to the IMPACT IMPORTANCE of your IMPACT RIPPLES, how would your life be different?
I’d love for you to share your answers below in the comments…
And no, this isn’t about the algorithm for me. It’s about the IMPACT RIPPLES you’ll bring to others through your comments.
The impact we make together will be far greater than any we’ll every make alone!