When a customer, patient, or beneficiary experiences the planned benefits of your products and services, what happens next?
I’ve been asking clients that question for decades. Here’s how one conversation progressed (edited for privacy)…
Me: “When a ‘user’ experiences the planned benefits of your products and services, do you know what happens next?”
Client: “Of course! We developed ‘product’ so ‘users’ can get ‘A, B, and C’.”
Me: “Awesome! And when they get ‘A, B, and C’,’ what happens next?”
Client: “Huh?”
Me: “What happens next?”
Client: “Sorry, I don’t get what you’re asking,”
Me: “No problem. Have you heard the ‘Ripple in the Pond’ metaphor?”
Client: “Sure! You toss a pebble into a pond, and ripples appear. They can keep going for miles.”
Me: “Exactly! So, my question is, do you know the ongoing, long-term, ripple effects of your planned benefits?”
Client: “Wow. I never thought about that.”
Me: “Have you ever tried to measure your Impact Ripples?”
Client: “Why would we do that?”
Me: “Your Impact Ripples reveal the changes, differences, outcomes, results, events and experiences ‘users’ get from your products and services. You can use that information to increase internal and external engagement, loyalty, and growth.”
Client: “I could go for that. How does it work?”
Me: “Simply invite your users to tell you the Real-World Impact they receive from your products and services.”
Client: “And they’ll tell us that?”
Me: “Absolutely.”
Client: “And what do we do with the information?”
Me: “Measure, analyze and report your data to your users, share it with your team, use it in your marketing and sales conversations, and much more.”
Client: “Okay I’m listening. Tell me more.”
Me: “Once you discover your Real-World Impact Metrics you can apply your data to,
- Innovate new, and improve existing, products and services,
- Increase employee engagement, productivity, and initiative,
- Enhance marketing copy and advertising,
- Increase sales, service, support, and HR effectiveness,
- Increase stakeholder engagement and loyalty, and
- Significantly increase new, repeat, and referral revenue.”
Client: “That sounds like a lot of work. We’d never have time for that.”
Me: “I know. It does take a lot of time if you do it yourself, but if you could capture, measure, analyze, and report your Real-World Impact Metrics in only FIVE MINUTES A WEEK, would you do it?”
Client: “Are you kidding? I’ve always wondered if the work we do makes an impact. My team needs to know that too. It’s been a tough year for everyone.”
Me: “You’re not alone.”
I’ve had similar conversations with thousands of entrepreneurs and leaders in sales, healthcare, and non-profit organizations worldwide.
I published multiple books about it, did speaking engagements and trainings, and consulted with countless leaders to help them strategize, prioritize, and measure their impact.
Without exception, everyone loved the idea of measuring their impact and some of my clients did measure their impact through analog protocols I created for them.
Unfortunately, most leaders don’t have the time, resources, or expertise to measure their Real-World Impact—not to mention get hundreds, thousands, or even hundreds of thousands of users to engage in capturing and reporting the Five Components of Real-World Impact after using their products and services.
It has been my life’s work to find a way to make it easy for sales, healthcare, and non-profit organizations and startup entrepreneurs to be able to capture and capitalize on PROOF of the Real-World Impact they bring to their customers, patients, and beneficiaries…
I’ve invested millions of dollars and decades of studying, researching, developing, and testing more than 200 strategic formulas and 100+ mathematical formulas…
I’ve been honored by professionals across a wide variety of industries (from India to Canada and across the Unites States) who gave their time to engage in multiple rounds of beta testing…
And today, for the first time, I’m honored and thrilled to announce,
Leaders can now easily capture, measure, analyze, report, and capitalize on the ongoing, long-term, Real-World Impact of their products and services, with little or no work in only FIVE MINUTES A WEEK.
Reviewers and testers have called this patent pending invention intriguing, illuminating, rewarding, ground-breaking, and fun.
I can’t wait to find out what you will call it!
If proving your Real-World Impact is important to you, see the comments below to learn more about the Real-World Impact Metrics / Journey of Impact System, Technology, and Interface.
If you have questions, enter them below or message me directly. I’ll be here for you.
Now is the time to Prove Your Real-World Impact™
Wendy Lipton-Dibner, MA, President and CEO, Professional Impact, Inc.